Why UX Is Important for Your SEO Strategy

Gone are the days when Google used to consider content as the absolute factor to determine site ranking. Over the years, it has also started taking overall user experience into account on the basis of page load time, visual design, tone of content and call to actions.

All these factors indirectly affect your SEO, because if the user has positive experience on your site, you’ll get more traffic, shares and links, thereby leading to higher search ranking. Google has started considering the “user experience” factor of your site with behavioral data like click through rate, load time and navigation paths.

Therefore, your SEO team has to think beyond the keywords to understand what users really want. In other words, they have to work with the UX team. A proper synchronization between the SEO practices and the UX implementation is quite crucial for the ranking of your website.

If any of these two is not working well, it can lead to the declining of your website’s performance-even your website can be bloated as the un-authoritative domain. Before knowing how to combine UX and SEO, let’s learn about UX:

What is UX?

UX stands for User Experience and was coined by Don Norman in 1990′s while working at Apple Advanced Technology Group.

Put another way, user experience defines a person’s experience with your website or digital product. It is determined by various factors like usability, accessibility, performance, design/aesthetics, utility, ergonomics, overall human interaction and marketing. For example, if your website loads quickly and has friendly navigation, it enhances user experience.

Some of these factors can be controlled by designers and developers while some are environmental or just user preference.

UX is the emotion, intuition and bonding a user feels while visiting your website. Broadly speaking, it is all about the effectiveness of a site’s design, navigation and user friendliness.

For example, a user is likely to attract towards an infographic-type layout rather than a plain text page serving the same information. Or you can learn from e-commerce sites which are well organized and contain user friendly navigation as well, in spite of their complex structure.

User experience is essential because it can create the momentum that helps your business thrive. And you should not forget that a user can decide in just a few minutes whether your site or app is worth their time.

UX is crucial for small and start-up businesses as well because the site is their first impression to users for a future traffic.

Why Should UX and SEO Work Together?

Each side has its own contribution in the progress of the website. Whereas SEO uses keywords and data to improve your site ranking, UX uses wireframes and interactive designs to impress the users. In this way, both work to get users on the website.

Should they work together? Google is more particular about your website’s user experience, thereby benefitting those websites which provide good user experience through their design, navigation, and load time. But, you need good SEO strategy to fetch users to your site to convert them to your loyal audience.

SEO and UX go hand in hand for a successful website. SEO’s data is required by UX. UX’s web design is required by SEO.

What are the Benefits of Aligning UX and SEO for Your Website?

Your Site is Usable and Searchable:
Any website is useful as long as you can find it. Over 90% of the entire online experience begins with a search, and if the appearance of the site is not appealing, a user will leave. So, make sure that your site is searchable and looks appealing to the user.
You Can Use User’s Search Data to Build Better UX Layout:
SEO teams generally focus on keyword data to know how users search and what they need. The user search data can also be utilized to know what type of design a user likes.
You Keep Post Launch Errors at Bay:
You must know that a broken link or an error page is not only a SEO concern; it can be a user problem. For example, those who click on a link to find the information they are seeking are not interested in checking out your error page. Therefore, both SEO and UX should resolve the issues ahead of time to enhance user experience.
How to Link SEO with UX for Your Website?

Create Beautiful Web Design:
Web design is the first thing a user interacts with. A silly or cluttered web design can turn them off. This is why you have to make your website design user friendly and interactive as well.
Check Your Load Time:
If your web pages are slow to load, chances are visitors will leave or won’t visit again. It means that there is no use of your SEO techniques if users are leaving your website in this manner. So, you have to speed up your website by optimizing images, minimizing resources, enabling browser caching, and reducing server response time.
SEO Should be UX Literate:
Your SEO team should be keeping up with the UX trends. Besides, they should be familiar with the basic UX principles.
Bring Your Schema and SERP Together:
Schema doesn’t just tell the search engine what your content is all about, but, above all, what it means. Recently, a study shows that websites with markup rank are four ranks ahead of the ones missing schema markup.

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Things to Consider When Working Out Your Mortgage

Buying a new home, whether you’re a first time home buyer or you are looking for a larger or smaller home to move to, can be an exciting time. Investing in your future and finding a home that suits your requirements is such a rewarding experience.

The majority of homeowners cannot afford to buy a property for cash, which means they rely on mortgages to get the financing they need to secure the property. This can be a daunting process and very complex, if you don’t understand what you should be looking for.

Before you start house hunting, it’s advisable to work out your budget. This will enable you to determine how much you can afford each month. Most countries have guidelines in place which require you pay a set down payment in order to secure the financing that you need.

It is always advisable to try and find a broker before you start your search. They can direct you to a mortgage calculator which can assist you in seeing how much you can expect to pay when buying for a certain price with a set down payment. A mortgage calculator can be exceptionally useful, helping you decide how much you can spend on a new home without compromising your monthly expenditure.

Your next decision will be whether to choose a fixed or adjustable financing option. Adjustable are riskier in that they fluctuate throughout the year. Often these are set for a certain period and then start changing according to current inflation and interest rates. Fixed on the other hand, is taken over a ten to thirty year period and only increases with inflation, these are easier when it comes to budgeting for your new home.

Take into consideration that there may be times every now and again where you can pay in additional payments, this will impact your interest significantly and can help you pay off the amount much quicker. Most financial institutions will allow you pay in additional sums; ensure the one you choose caters for this, enabling you to reduce your loan within a shorter period of time.

Remember whenever you pay in lump sums, to check the mortgage calculator to see how it impacts your overall balance. Many homeowners find that paying in extra over a few months of the year can have a welcome significance on their final payable amount.

Spend the time to check your credit report. Your credit report is going to have a big impact on whether you are approved for financing and how much your repayments will be. Some lenders will provide the financing you need if your credit report isn’t stellar, but the monthly payments will be increased, as you are considered a risk.

Another important factor which needs to be taken into consideration is your deposit amount. You can use the mortgage calculator to determine your repayments with different down payment amounts. You will find the higher the down payment, the less your repayments will be.

Another benefit to a larger down payment is you may find it is easier to be accepted for the financing you need. It is always worthwhile to save up for a while before taking the plunge and placing your foot on the property ladder. Build up sizeable down payments, helping you budget easier, ensuring your repayments are less and increasing your chances of being accepted for the amount you require.

Always discuss your requirements with a professional broker. Let them help you with a mortgage calculator to ensure you are able to afford the home you are interested in, reducing the risk of disappointment.

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Guide To Trading Binary Options

If you are one of the many who are thinking about trading binary options for profit, there are a few things you’ll want to know before making a final decision. Since this (along with any) form of trading does involve some financial risk, it’s wise to know how to get started the right way. Traders who take the time to learn the basics and enter into the market knowing exactly what to expect tend to fare much better than those who do not. With that in mind, consider the following information.

There are two ways to go about getting started from an education perspective. One would be to use online resources to learn how to trade prior to selecting a broker. The other would be to screen several brokers, make a selection, create an account, and then take advantage of all of the educational tools and training provided by that broker. Over time, top-tier binary options brokers have begun to include more educational resources than ever before, which means that it might be wise to go through the broker selection process first.

Minimum deposits vary from broker to broker, but in most cases the amount will be $250 or less. Since bonuses and additional perks come with higher deposit amounts, a larger deposit is something to consider if you have the funds available. Binary options brokers do not collect any commissions and do not charge any fees aside from a possible withdrawal fee. Every dime that you deposit will be available for use in active trading.

Once you’ve registered an account and submitted a deposit to your chosen broker the next step will be trade planning. Do take some time to become familiar with the platform and all of the available trade types and assets. Other important things to note include the minimum investment amounts for each trade, the available expiry times, and any options features that may be able such as early trade closure. It will be much easier to select only the best trade setups once you are familiar with the platform.

Some type of money management plan is needed, and this too should be taken into consideration prior to beginning to actively trade. Many traders choose to use some type of percentage-based investment plan. This involves selecting a set percentage of total account funds for use with each trade. While this is certainly not the only strategy that can be used to trade at a steady pace, it is one of the most popular. The most important thing, however, is to ensure that some plan is in place prior to getting started.

There are plenty of binary options strategies to choose from, but some are more complex than others. New traders need not be overly concerned about working strategies into the first week of trading. After that, basic strategies that are designed for novices can be considered. Some brokers now provide strategy information. If yours does not, they can be found online. Be sure to test strategies on paper before using them. This will eliminate any potential problems that can stem from using ineffective methods.

While this may seem like a lot of information to process, once you get started the process will become clear very quickly. It is an entirely realistic goal to find a broker, open an account, and start trading in about an hour. This form of investment is one which allows traders to be earning money while perfecting their skills. With the basics mastered and a solid investment strategy in place, you too can start earning money from binary options trading right away.

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Learn About Buying Gold Bars Online

Although, the best place to buy gold is online, however online purchases are usually marred with a lot of fraud. The good side is that there is some due diligence that you can do to ensure that you reduce your chances of being swindled. Here are some of the things that you need to do:

Understand your investment

The first thing that you need to do is to understand the types of gold that you should invest in. Gold and Silver can be bought in number of forms. For instance, it can be purchased in the form of jewelry or in bars. Although, it can be bought in a number of forms, only handful options are needed for your needs. For example, if you are opening a gold-backed IRA, you need to know that high quality pure 24 karat bars and coins are allowed; therefore, if you buy other coins you will definitely waste your money.The proper way of understanding your investment options is by seeking advise from a metal expert. Well informed decisions can be very helpful long term.

Start Small

Risks are always involved when buying online; therefore, it’s always wise to reduce your risks by buying just small amounts of gold or silver.Many fraudsters are out there to steal large amounts of money; therefore, when you buy small amounts of gold, you keep them off. Although, many sellers come up with discounts when you buy in bulk, it’s always ideal to first test out before you invest huge.

Always Receive Documentation

Many legitimate dealers offer insured methods of delivering your products where the gold is physically delivered to your door step. If you don’t want to store the gold yourself, you should choose a reputable firm that will do it for you.Upon receipt of your physical gold product, the firm should provide all documentation about storing gold.. You should always make sure that you receive the documentation whether you store the gold in your bank depository or in an IRA custodial firm.

Don’t Submit To Sales Pressure

Fraudsters know that the easiest way of getting money from investors is by using high-pressure sales tactics. Here they scare you by prophesying that there is going to be an economic meltdown. When buying gold bars online you should be careful of such tactics. To be on the safe side you should always take your time to research before you part with your money. One of the best ways of researching is by consulting a professional.

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Benefits of Credit Card Machines for Business

Other than credit card machines, technology has produced many notable effects, including the credit card machine. In the 21st century, people open themselves up to technology from the very center of their being. It has the added benefit of leading to an increase in the use of credit and debit cards. Additionally, the coronavirus’ arrival has also contributed to the increased use of contactless transactions. EMV cards are replacing magistrate premium cards. EMV chip cards give you the ability to make contactless payments. The merchants must have advanced payment terminals to accept such payments.

Credit and debit cards are used almost exclusively in today’s business world. To take your business to the next level, you must associate it with a credit card machine. The processing and payment services you need for online sales include a merchant processor that provides you with an online payment gateway. There will always be online modes that people will prefer to use, regardless of the volume of transactions. As a result, you have to use an advanced piece of equipment, such as a credit card machine, in tandem with your business.

Advantages:

Just because we’re living in the 21st century, it’s impossible to conceive of life without modern technology. A large number of businessmen prefer to stick to established business models. However, sometimes you have to alter your plans according to the current situation. This means that you need to be one step ahead of everyone else in the business. You will lose customers otherwise. An establishment that gets access to a credit card machine will enjoy countless benefits. Listed the benefits; so, don’t miss the following:

Obtain Legal Recognition for Your Company:

Accepting card payments using digital payment terminals is a legitimate business practice, so it should help your company a lot. The card brand name will be printed on the POS, and thus the customers will have no problem noticing it. This logo will be featured on the same online marketplace as well. The greater the number of customers from outside the country, the more money you’ll make.

Increase Your Profitability:

To accept various forms of payment, like credit cards, Google Pay, Apple Pay, and more, use a credit card machine at your business. Creating a positive impression on your customers is quite simple, but it also keeps your customers loyal. A credit card machine, thus granting flexibility in the ecosystem of online payment, provides customers with many payment options, thus allowing them to pay bills in various ways.

How to stay ahead of the competition:

Many businessmen have not yet fully embraced digital equipment, making small-business models in the early stages of transition. To accept online payments, your business equipment must be upgraded. If customers are no longer carrying cash, you can outpace your competitors. Research has shown that when customers use their cards to make a purchase, they spend more. Additionally, because you will make a substantial profit from accepting card payments, it’s highly recommended that you do so.

Cash Flow Improving Measures:

The customers’ card payments get settled quickly when they pay with a card. Everything is done electronically, so you don’t have to go to the bank to deposit the money. Additionally, you don’t have to wait for customers to pay you. Your cash flow will thus improve.

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Are You Choosing the Right Stock Market Advisory Company

What do you do if you want to learn driving a car? You will try to find an expert teacher, isn’t it? You do not want to avail the services of a novice individual to help you out, but a professional person can provide you the vital tips and most importantly guide you efficiently. Similarly, when it comes to investing in the stock market for the first time, you require a knowledgeable advice to attain your financial goals and get profitable returns.

If you are a beginner, then it is quite obvious that you may be having no information about the process of buying the right shares in the market. In such a situation, getting the right tips from an experienced financial advisor or a registered advisory company will truly prove to be a great blessing in disguise. However, there are some of the important things that have to be kept in mind while choosing the top stock market advisory company, which are as follows:

How much assistance do you actually require?

Before you make up your mind to hire an advisor, it is imperative that you must first decide about the kind of service you require from them. You may need their help at the beginning or during the time of any issues. This is because an advisor has to formulate a map according to your requirements. Hence, it is suggested to ascertain your needs first and then take further action.

Choose a top ranked advisory company

It is a very important point that has to be taken into the consideration. Availing services of the well known advisory company or a financial advisor is an absolute necessity. Make it a point to carry out a proper background or research work about the company. Check out their credentials, reputation, experience, etc before hiring them.

Asking for a sample financial plan initially makes sense

When hiring a financial advisor, then do not forget to ask for sample plan first. It is imperative to note that there is no such thing called the perfect plan. A sample plan will help you to determine whether an advisory company is actually making sense according your requirements or not.

Conclusion

The financial planners or advisory companies can really turn out to be the greatest asset for you if you choose the best one. They are just like the professional sailors who can help you out to sail through stock investment related problems quite efficiently.

Deepak is a financial advisor who likes to provide quality tips to the people facing any issues with regard to investing in the stock market. He likes to keep himself updated about the stock market by reading articles, news and blogs, etc.

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5 Areas Where Interest Rates Matter!

Although, we hear, a lot of opinions, about, interest rates, and their trends, and impacts, very few people seem to understand, the significance, and importance/ relevance, of these rates, in several areas of our lives! After, many decades of involvement, in political campaigns, leadership, leadership training/ planning, real estate, financial sales and consulting, etc, I strongly believed, one benefits, by understanding, more about these, and how they affect, many things, in our lives! Whether, related to personal, organizational, and/ or, public finance/ spending, home ownership and related costs, credit – related issues, business matters, stock and bond pricing, etc, interest rates, truly, significantly, matter! With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 5 of these areas, and how the cost – of – money, makes a significant difference.

1. Bond prices and interest rates: The price of a bond, generally, is inversely – related to interest rates! When these rates go down, prices, rise, and when they go up, the inverse occurs! Bonds have, what is known, as, a par – value, which is the price, paid, at the end of the term. Markets usually set these at 100, which represents $1,000 per bond, at maturity. However, during the period, the pricing can rise or fall, which impacts, liquidity – related issues!

2. Mortgage rates: For the last few years, we have been witnessing and experiencing, record – low, mortgage interest rates, which have helped the overall, real estate/ housing market, especially, in terms of, pricing increases! In most areas of this country, we are seeing, home prices, at their highest levels, ever, by a significant, dramatic amount! When this rate, is low, a home buyer is able to buy, more – house – for – his – bucks, because, his monthly payments, are so low! Consider, however, what might be the potential ramifications, and impacts, when these rates, will, inevitably, rise?

3. Consumer credit: Low costs of borrowing, help the automobile industry, in terms of consumer financing, etc! Although, not as much as other vehicles, rates on credit card debt, are lower, and there are often, shorter – term, promotions, offering deals! However, since, most of these are variable, and based, on some index, etc, what happens, when there is an increase, in this?

4. Business borrowing: Another area affected, is business cost of borrowing! Presently, they have had access, to relatively, cheap – money, which helps in reducing the costs of borrowing, overall operations, purchasing inventory, etc. But, what happens, when this, ticks – up?

5. Impacts on stock market prices: For some time, because bonds have paid so little, in terms of dividends, etc, many have considered, the stock market, the only game, in – town! In addition, many corporations, have seemed, better – off, than they probably are, and we have witnessed, a higher, ratio of prices to profits, than in the past! How long will this last? How high can it go?

Many factors impact these issues, especially: actual and/ or, perceived inflation; consumer confidence; politics/ government actions/ the Federal Reserve, etc. The more you know, and understand, hopefully, the better – prepared, you will be!

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Setrega – A Global Analytical Regulatory Platform

Setrega is the Global Regulatory Analytical Platform which provides a comprehensive solution to the financial institutions for complying with one or more Regulatory Authorities. Through highly customizable and end-to-end automation, Setrega helps clients to configure Reporting Data, Reporting API, Connecting/Integrating Settings, Report Generation Requirements, Report Validation Requirements, Report Submission Mode and Feedback Management. As a Global Regulatory Analytical Platform, Setrega is designed to integrate with any financial services firms to receive regulatory data and process them to regulatory reports in specific formats with minimum customization effort.

Currently, all financial institutions are facing problems with dynamic changes in regulatory requirements, implementation risks associated with regulatory reporting and managing regulatory report error handling. All financial institutions are forced to adapt to these challenges and continuously seek for solutions which are cost-effective and accurate, with real-time feedback management. Sensiple’s Setrega fits into this emerging environment by supporting multiple Regulatory Authorities with an end-to-end automated solution.

Regulation Complied Preconfigured – ESMA – MIFIR/MiFID II, Monetary Authority of Singapore (MAS), Superintendencia Financiera de Colombia (SFC) etc.,
Significant benefits of the Global Regulatory Analytical Platform are,

Automation Capability

Financial Institutions gets the advantage of preparing and submitting regulatory reports without manual effort.

Comply with new Regulations without risk

Setrega provides flexible data source configuration, API mapping and reporting format changes with minimum customization in product level which ensures relief from regulatory and compliance risks for the financial institutions working in various regions.

Scalability

Depending on the Institutions type like Buy Side/ Sell Side/venues, Setrega is scalable in terms of increasing number of connections, the humongous volume of data, more number of reports and formats, increased number of submission modes and regulatory authorities.

Transparency

Handling a large volume of data gives challenges in managing data to auditing; Setrega makes it more accessible by allowing the clients to have full control over data by powerful data transparency method.

Dashboard

Setrega act as a one-stop shop for all regulatory reporting for financial institutions. A vastly informative dashboard in Setrega provides all historical, current and scheduled regulatory reports and its internal & external statuses in graphical and tabular representations.

Regional Coverage

Financial firms who run their business across the globe get benefited from Setrega as one solution solves all the regulatory and compliance needs. It is successfully verified with major regulatory frameworks like MiFID II and NFA (National Futures Association) and regulatory authorities like SEC and SFC.

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The Rise of Online Payment Gateways

The cashless payment system is growing exponentially with evolving payment methods, rising e-commerce use, enhanced broadband connectivity, and emergence of new technologies. Can increasing incidences of cyberattacks and spams hamper the growth of online payment market or will it continue to grow at a rapid rate?

The global digital payment industry is expected to hit the USD6.6 trillion mark in 2021, registering around a 40% jump in two years. The cashless payment methods are rapidly evolving with ground-breaking innovations such as mobile wallets, peer-to-peer (P2P) mobile payments, real-time payments, and cryptocurrencies. In the growing digital age, many payment technology companies are collaborating with traditional financial institutions to cater to the latest consumer and merchant preferences. Due to enhanced broadband connectivity, increasing mobile commerce, emergence of new technologies such as Virtual Reality, Artificial Intelligence, and rapid digitization, billions of people have started embracing contactless payments in both developed and emerging countries. Besides, surging e-commerce businesses, digital remittances, digital business payments, and mobile B2B payments are boosting the non-cash transaction ecosystem.

Cashless transaction method users across various generations are widely adopting the digital peer-to-peer (P2P) apps as they are more appealing and flexible to use. In-app payments or tap-and-go transactions take seconds at the checkout and allow users to make payments anytime and anywhere. Tokenization, encryption, Secure Sockets Layer (SSL), etc., offer multiple ways of securing payments while enabling digital transactions. Moreover, the users do not have to fill in information every time to complete the payment process. Thus, online payment gateways play a crucial role in the economic growth, enabling trade in the modern economy. With social distancing rules in place, digital payments have become an obligation for contactless transactions rather than just a transaction alternative to prevent the spread of coronavirus.

Digital Commerce Empowering Businesses
Electronic payment systems have become a crucial part of businesses as consumer inclination towards online shopping is expanding. With broadening internet penetration, increasing use of smartphones, and diverse options for e-transactions, most consumers are preferring online channels over traditional brick-and-mortar stores for shopping. Therefore, businesses are shifting online with an electronic payment solution to maximize their profit earnings. Automating the electronic payment system eliminates the scope of errors and saves a considerable amount of time and effort. High standards for detecting and preventing fraud in digital transaction systems and AI-based fraud detections protect users from security breaches. By providing the flexibility for making payments through credit/debit cards, mobile money, e-Wallet, etc., the businesses can expand their customer base. The electronic payment process improves customer satisfaction as customers do not need to count cash or deal with paperwork whenever they want to make the transaction.

Biometric Authentication Enhancing Security
Biometric authentication involves recognizing biometric features and structural characteristics to verify the identification of an individual. The verification method can involve fingerprint scanning, facial recognition, voice recognition, vein mapping, iris detection, and heartbeat analysis. With the rise in identity theft and fraud, biometric authentication has become a reliable and secure alternative for making digital transactions. According to a recent research, biometrically verified mobile commerce transactions are expected to constitute a massive 57% of the total biometric transaction by 2023. Biometric payment cards are also becoming popular as they support tap-and-go payments, allowing users to make faster digital transactions. The digital payment technology provider, Worldline is partnering up with the French FinTech, A3BC (Anything Anywhere Anytime Biometric Connection), to protect mobile phones from intrusion with a two-factor authentication process. The combined solution eliminates identification through a single touch, rather it recognizes fingerprints through a picture of the hand. MasterCard is planning to bring FinGo’s vein-scanning payment solution that facilitates users to authenticate transactions.

Dominance of Mobile Wallets
In 2019, mobile wallets overtook credit cards to become the highly adopted payment type globally. Digital wallets offer flexibility to users to store multiple payment methods in one digital home and turn cash into electronic money required for online or in-store purchases. Financial institutions have already started to embrace the digital wallet trend by offering virtual cards to business customers. The virtual cards stored in digital wallets consist of details like 16-digit card number, CVV code, date of expiry and work just like the physical plastic card. Currently, only 37% of merchants support mobile payments at the point of sale, but with the rising adoption, merchants are willing to invest in technologies facilitating digital wallets. The virtual wallets can save money due to low processing costs as they limit transaction values and frequency. Artificial Intelligence (AI) is improving the user experience with regards to transactions with ChatBots, designed to execute and robotize essential exchanges as per the user’s interest. Besides, cryptographic money-based e-wallets are being embraced by new companies to small-medium organizations for storing digital money. Smart voice technology is contributing to the growth of smart voice wallets ever since Amazon propelled the principle of this platform, which is now being followed by Google and Apple.

E-Commerce Boom Accelerating Digital Payment Market Growth
E-commerce growth at an exponential rate is creating shock waves, and the sonic boom is reverberating across the FinTech sector. The growth of many e-commerce companies is driven by the kind of financial services they provide. Digital transactions make it convenient for the buyer and seller to make transactions and remain loyal to the market space. The COVID-19 pandemic added a different dimension to e-commerce innovation, introducing newer trends such as payment alternatives at checkouts (not with digital wallets), virtual cards, QR codes, and other touchless transactions. Besides, the Buy Now Pay Later (BNPL) trend is dominating the e-commerce industry as it relieves the financial burden on the buyer. BNPL involves a soft credit check, so the consumers can buy what they need, keep the inventory moving, and pay overtime without affecting their credit score. BNPL provides businesses with much-needed liquidity and greater flexibility at the checkout.

Influence of COVID-19 Pandemic on Digital Payment Market Growth
Digital payment systems have moved beyond their peer-to-peer (P2P) transfers and bill payments. The COVID-19 pandemic allowed digital payment systems to showcase their strengths, such as a strong understanding of hyper-local markets and its ability to establish strong local partnerships. Businesses and consumers increasingly “went digital” for providing and purchasing goods and services online. When the pandemic hit, people did not want to touch or exchange cash due to the paranoia of catching the infection from physical currencies. Several governments around the world introduced digital financial transfers to provide COVID-assistance. Owing to lockdown measures, consumers shifted to online platforms, which catapulted the demand for digital payment systems. Now, digital platforms have become an essential component of people’s lives, and consumers are more likely to continue shopping online in the post-pandemic period. The dramatic shift in consumer behavior is likely to augment the demand for e-payment systems even more. Therefore, companies are focusing their attention on digital mediums to meet the new customer demands and thrive businesses in the changing market scenario. Organizations are reimagining customer journeys to reduce friction and provide new security features. Payment companies such as PayPal and Square Cash are staffing up across the board to better understand the rearrangement of societal norms and stabilize the business in the near future.

e-Payment Systems are the Future
With increasing smartphone and internet penetration, consumers are becoming tech-savvy, which presents endless opportunities for the digital payment markets. Post-pandemic, digital payment systems are anticipated to continue to flourish over the years to come. While cards remain the first choice for payments around the world, mobile wallets are quickly gaining traction. The traditional cash flow is declining in bank branches and ATMs, demonstrating a power move towards a cashless society. Currently, China dominates the global mobile wallet consumption, followed by South Korea. However, there are still many countries that are highly dependent on cash due to lack of trust towards financial institutions and lack of proper broadband infrastructure, etc. In the near future, social media-initiated payments, biometric payments, voice-activated payments are likely to become mainstream in developing countries as well.

Cybersecurity and Privacy Concerns with Online Payment Solutions
Cybersecurity and privacy threats have become a troubling concern with the increasing incidences of online fraud. According to the Mastercard survey, one out of four consumers experienced some kind of fraud in 2020, ramping up the cybercrime rate by 49%. In the first half of 2020, online scams increased by 73.8% from 2019. However, adopting new-age technologies such as multifactor authentication, biometrics, 3D security, Artificial Intelligence, and Machine Learning can help control fraudulent activities such as phishing, virus attacks, etc. Shifting to contactless cards, QR codes, and tokenization can also help mitigate risks associated with digital payment solutions. Besides, sensitizing end-users about the secure application of e-payment solutions through amplifying efforts towards building financial literacy can help to prevent frauds. The emergence of mobile commerce and the evolution of e-payment platforms backed by robust security solutions can help to drive the goal of making the economy truly cash-less.

According to TechSci research report on “Global Payment Gateway Market By Type (Hosted, Self-hosted & Bank Integrated), By Enterprise Size (SME and Large Enterprise), By End-User (Retail, Travel & Hospitality, Healthcare, Education, Government, Utilities & Others), By Region, Competition, Forecast & Opportunities, 2026″, the global payment gateway market is expected to cross USD15 billion mark in 2019, registering a CAGR of 22% by 2026. The growth can be attributed to the increasing demand for online transactions, rising broadband connectivity, and exponential growth of e-commerce across the world.

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Give a Chance to Binary Options Trading This Season

Binary options trading has a lot of rumors and controversy around it, but it is, in fact an easier and enjoyable form of trading. Especially if a person is new to the world of trading, as this is easy to understand. In binary options trading, a trader bets on stock and either earns money if it matches within a certain amount of time or loses it. That is why it’s a risky but equally exciting way of earning money. There are just two options of ‘yes’ or ‘no,’ hence the name binary.

If the stock price does not fall on the correct side of the strike price within the expired time and date, then the trader loses the money. But if it does fall on the correct side, the trader gets a profit.

For example, if a stock is trading at $60, the binary option has a strike price of $65 and expires at 12 pm the next day. The trader can buy the option for $50. If, after the expired time, the money goes above $65, say at $100, then the trader gets a profit of $50 (100 – 50). But if the money falls below $65, that is, it’s out of money, then the trader suffers a loss. Either way, it is good for practicing day trading as it helps in building an accurate intuition.

Another important part of binary options trading can ensure that the trader is not getting into any scam sites. This is because there have been cases of the trading system being rigged and the company profiting from all the activities. That is why a binary options broker is essential for the trading to be legit. Brokers help manage the amount, and they also do not take any commission for a trade that ended in a draw. Brokers are necessary for any trading because whatever profit the trader earns from trading will be their own wealth. There are no cuts from the amount, except for the commission the broker gets. But the majority of the amount goes to the individual.

Here are some of the benefits of having a brokerage account and a stockbroker:

· Trade with many companies – The person can place their options on any stocks that the broker has access to. And this may be every company listed in the New York stock exchange or Nasdaq stock market.

· Individual and independent trading – With brokers, an individual has direct access to the foreign exchange in stocks. That gives the independence to invest in international stocks and decide the stock selection.

· One-time money management – Many brokers understand the importance of other investments like bonds, mutual funds, and bank account products. Hence the broker lets the trader get a single environment that can take care of all this, letting the person have a simplified path to money management and not have accounts spread out for different investments.

· Customer service – Brokers also give financial advice that goes beyond finance or trading. Every broker has a different form of service, but working with a broker will also help get different resources for better managing the finances.

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